Branding your practice - both online and off.
Your brand identity tells your story and connects you to your ideal patients.
Your brand is the voice of your practice and should communicate who you are and what your practice is about. A well-thought-out brand includes a body of united assets supported by a set of cohesive images, graphics, iconography, and messaging (a visual identity system).
A strong, connected practice identity allows your patients to get an almost instantaneous concept of who you are - and have it STICK. In a saturated market where many practices look alike both online and off - you risk getting lost amongst other similar businesses.
At ChiroPlanet - you have access to the best of both worlds. We are chiropractic advocates and we are branding experts.
How a strategic brand identity can help your practice.
A strong brand identifies, defines and crafts your unique story and speaks directly to your target audience (aka: your ideal patients).
A strong brand outshines your competition by highlighting what makes you unique so that you stand out in a saturated marketplace.
A strong brand attracts the appropriate audience so you can make deeper connections to the kind of patients you're looking to bring into your practice.
A strong brand communicates value and cultivates a rapport with your audience via your story and thoughtfully curated visuals.
Your brand identity tells people WHO you are and what you do.
Our strategic, real-world branding approach helps you make an impact, stand out from the competition, and win more patients.
Whether it’s a revamp of an existing identity or a strategic brand package with a wider overall scope, our passion and mission is to help you develop a brand identity that best represents you and your practice, speaks directly to your ideal patients, and gives you an edge on your competition.
Brand Strategy
- Market Positioning
- Voice and Tone
- Crafted Messaging
- Your Unique Story
Identity Design
- Logo Design
- Identity Systems
- Business Collateral
- Marketing Collateral
Brand Activation
- Website Design
- Content Strategy
- Photography/Video
- Marketing Campaigns
Branding Facts: Your logo matters more than you might think.
Need some help with your logo? We've got you covered. A well-designed logo makes a strong first impression and separates you from your competition. It should instantly grab the attention of your target audience. At ChiroPlanet, we focus on creating a logo that fits your needs and that reflects who you are, where you're located, and what you do. Below are some examples of logo designs we've created for our happy and successful clients.
Your brand is so much more than a logo. It’s the secret ingredient that makes your practice uniquely you.
Consistent use of your logo paired with a clearly defined color palette, graphic elements, cohesive typography, and targeted messaging communicates your values, helps to define who you are, and speaks directly to your ideal patients.
Strategic placement of these elements across your website, social media and business collateral gives your practice instant value and authenticity - making you memorable and giving you an advantage in a saturated market.
A solid brand helps you gain visibility, earn trust, remain top of mind, make an impact, and ultimately win more patients.
In short - your brand identity is the online and offline voice and personality of your real-world practice. We get to know you and dig deep to understand your vision to ensure that the assets we create propel your practice ever upwards.
Above: Your brand consists of several elements that give your practice a cohesive and familiar aesthetic. These elements include your logo, color palette, graphic assets, typography, photography, persona, and more.
Your website is the face and voice of your practice and should make an emotional connection.
To remain competitive in today’s saturated market, you need a strong, strategic online presence. Your website is no longer just a digital business card. A well-thought-out website is not only the face and voice of your practice, it is also your "virtual marketing engine" - generating new patients and engaging those who may as of yet be undecided about which chiropractor to choose.
Your website should bring your practice to life and speak to your patients on an emotional level. When you have an established, deliberate identity (which includes your logo, your voice, proprietary graphic elements, photography, typography, color palette, etc.) at the helm, your website is more likely to connect and resonate with your ideal patients.
Business Collateral. From business cards to materials like brochures and flyers - strategic branding showcases your practice in the most flattering light. Get Branded >>
A solid brand can even help promote your practice. It's fun and functional.
When it comes to promoting your practice - we have you covered. Your patients will love getting free merchandise - like a sports bag or a phone holder emblazoned with your logo and contact info. Think T-Shirts, notepads, pens, mousepads, and more. You name it - we can do it!
Branding and social media. Working behind the scenes every day.
ocial media branding makes it easy for your practice to become more relevant to your ideal patients by giving them a reason to trust you. Social media branding also encourages brand name recall (hint: that's YOUR practice), creates a unified personality, and lessens the chance of mistaking you for another similar practice.
Get your complimentary brand analysis and begin your journey to a more successful, relevant and visible practice.
We can help you brand your practice and optimize your presence - both online and offline. Make a memorable impression on your intended patients, distinguish yourself from your competition, and communicate your unique story with ChiroPlanet's branding experts.